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ELVIS FERNANDES

ABOUT · NOT A BIO PAGE · A PRACTICE PAGE

I make complex things
feel inevitable.

Portrait thumbnail beside practice details — select to view a larger version. Asset: public/images/elvis-portrait.jpg (4:5 crop, face and upper body).
BASED
Boston, MA
ROLE
Senior Product Designer · UX/UI · Front-End
SPECIALIZATION
Enterprise SaaS · AI Products · Design Systems
WORKFLOW
Research → Strategy → UX/UI → Prototype → React → Iterate
CURRENT FOCUS
Building AI-assisted product experiences, interactive prototypes, and scalable design systems.

01 · BIO

The short version.

I began exploring design and frontend development during my studies in Cape Verde, and continued through my bachelor’s degree in Massachusetts. My professional product and UX career developed through frontend work and later product design roles — learning how design behaves under real engineering and business constraints.

Most recently I led design initiatives at Modulate across enterprise UX for AI and trust-and-safety products: operational tools, dashboards, and the shared design system underneath. The work meant dense surfaces, cross-functional review, and close collaboration with product, engineering, QA, and business stakeholders — including frontend implementation where it shortened the loop.

I design and build in the same loop. My work connects product strategy, UX/UI, systems, and frontend implementation. AI is a professional tool for critique, acceleration, and exploration; final decisions remain mine.

02 · NOW

Current focus.

  • 01

    AI-assisted product workflows

    Shortening the distance between idea, design, and implementation.

  • 02

    Operational AI products

    Complex AI signals that become clear, timely human decisions.

  • 03

    Flexible design systems

    Structural consistency that still leaves room to adapt.

  • 04

    Data-informed dashboards

    Surfaces that support operators, managers, and executives.

03 · APPROACH

How I work.

  • Systems before screens

    I begin with structure, states, constraints, and reusable patterns so individual screens belong to a coherent product.

  • Design and implementation inform each other

    Frontend fluency helps me evaluate what is practical to build and gives design and engineering a shared language for tradeoffs.

  • AI supports the process, not the judgment

    I use AI for critique, exploration, documentation, and implementation support. It accelerates the workflow, but it does not make the final product decisions.

  • Feedback improves the work

    I refine ideas through repeated reviews, cross-functional collaboration, and feedback from experienced designers and former colleagues.

04 · WORKFLOW

Tools in the loop.

CORE TOOLS

  • Figma

    Product design, systems, flows, and interface exploration.

  • Cursor

    Frontend implementation, component refinement, debugging, and responsive iteration.

  • React / Frontend

    The environment where design decisions are tested against real behavior and constraints.

  • ChatGPT

    Product thinking, UX critique, content refinement, and iteration support.

  • Claude

    Architecture, implementation planning, critique, and documentation.

SUPPORTING TOOLS

Used selectively for rapid exploration, alternative concepts, and early-stage prototyping.

  • FigJam
  • Figma Make
  • Gemini
  • Google AI Studio
  • Lovable
  • Magic Patterns
  • UX Pilot
  • Stitch
  • Subframe

WORKFLOW

  1. Understand
  2. Structure
  3. Explore
  4. Design
  5. Build
  6. Review
  7. Refine

The tools change by project. The decision-making process stays consistent.

Great products come from thoughtful iteration, continuous learning, and combining the right tools with human judgment.